Spectrum Equity

Content Marketing Executive: SEO Content Marketing

Description:

Benchmark Mineral Intelligence is the world’s leading IOSCO-regulated data and market intelligence provider for the lithium-ion battery to electric vehicle (EV) supply chain. Headquartered in London, UK, we have offices and teams strategically located globally. Our services provide detailed analysis of the entire supply chain and are trusted and relied upon by participants across the industry and the world to make multi-billion-dollar investment decisions that accelerate the energy storage revolution.

Overview:

This role sits within the Marketing & Design Division and is an essential commercial function to drive growth for the business.

In this role, you will be responsible for producing high quality, compelling written assets for a wide variety of audiences, purposes and platforms. From email campaigns, social media and website pages, to brochures, banners and presentations, you will work closely with our analysts, designers, and fellow marketers to craft compelling visual narratives that resonate with our audiences and drive tangible results across the marketing funnel.

This role will be hybrid with 2-3 days in Benchmark’s London offices. You will report to the Brand Marketing Lead with oversight from the Senior Marketing Manager.

Key responsibilities:

Content creation

• Proven experience as a content creator with a strong portfolio showcasing social media content, blogs, ads, brochures and website content.
• Excellent storytelling skills with the ability to create engaging and visually appealing content that resonates with our target audience and aligns with our brand’s messaging.
• Collaborate with the business to plan and execute content calendars.
• Stay up to date with industry trends and incorporate them into content strategies.
• Solid understanding of digital marketing principles and strategies including social media platforms, trends and best practices.

Marketing & email automation

• Manage and optimise email marketing campaigns and newsletters to nurture leads, drive conversions, and increase customer retention.
• Utilise CRM software to segment audiences, track campaign performance, and analyse data to inform decision-making.
• Report on the success of marketing activity in our monthly report.
• Identify marketing activity that requires improvement or a change in approach, and put forward suggestions.
• Support with the upkeep of company CRM following campaign activity.

Social Media Management:

• Manage and curate content for LinkedIn, X and BlueSky.
• Schedule and publish posts, ensuring consistency in brand voice and visual style.
• Analyse social media metrics and adjust strategies to optimise engagement and growth.
• Update and maintain social ads via Meta Business Manager.
• Conduct market research to evaluate trends, tactics and competitor activity that helps to inform the company marketing strategy.

Brand:

• Align content with overarching brand strategy.
• Produce copy and design briefs for marketing materials, including brochures, flyers, and digital ads.
• Ensure all content adheres to brand guidelines and maintains a cohesive look and feel.

Personal Skills

• Detail oriented, ensuring collateral is high quality, well written and precise.
• Creative and original thinker.
• Highly proactive.
• Ability to interpret data to make informed decisions about how we refine campaigns.
• Clear and professional communication skills with strong copywriting ability.
• Positive, can-do attitude.
• Willingness to learn about our sector.
• Exceptional organisational and project management skills with the ability to multitask and meet deadlines in a fast-paced environment.
• Ability to work independently and be self-sufficient, while also able to work as part of a wider team.
• Have a keen eye and good understanding of design.

Skills & Qualifications:

• Minimum of two years experience in a similar content marketing role
• Bachelor’s degree in Marketing, Communications, or a related field.

Desirable:

• Proficiency in marketing automation tools.
• Experience of SEO content writing.