Bitly is a link management platform that helps brands deliver and measure their marketing efforts across all channels. Through branded bitlinks, mobile deep linking, and omnichannel campaign tracking, the platform offers a complete marketing solution to drive customer experiences. Using HTTP 301 redirects for its links, companies can use their own custom domains to generate shortened links. This allows the company to push brand awareness on services such as Twitter but use the Bitly engine to generate the shortened URLs and track marketing metrics. Bitly was launched in July 2008 and is based in New York, United States with additional offices in San Francisco and Denver.

United States

New York, NY, USA

Bitly

Founded in 1994 with offices in Boston and San Francisco, Spectrum is a leading growth equity firm that provides capital and strategic support to its portfolio companies. Spectrum has invested in over 120 companies in the last 20 years - representative investments include Ancestry.com, BATS, GrubHub, Lynda.com, Passport Health, RiskMetrics Group, SurveyMonkey and World-Check.

Spectrum Equity Management, L.P.

Spectrum Equity

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