Spectrum Equity

Bitly

bitly.com

Bitly is a leading link management platform that provides businesses with tools to create, share, and track short links, QR codes, and landing pages. With over 500,000 global paying customers and 256 million links and QR codes created monthly, Bitly differentiates itself through its comprehensive analytics, branded links, and seamless integrations with over 800 applications. The platform serves a diverse range of industries including retail, healthcare, and technology, making it a vital tool for enhancing customer engagement and measuring marketing effectiveness. Bitly's strong market position is supported by its extensive user base and innovative solutions that cater to both small businesses and large enterprises.