Event Marketing Manager Role summary The Event Marketing Manager owns CINC’s end-to-end event marketing engine—planning, executing, and optimizing a portfolio of 30–45 events annually that drive pipeline, customer growth, partner engagement, and brand leadership in the community association management industry. This role blends strategic planning with flawless execution, delivering consistent, on-brand experiences across CINC-hosted conferences, industry trade shows, regional field events, webinars, and customer/partner activations. The Event Marketing Manager ensures every event is built to perform—from pre-event promotion and on-site delivery to lead capture readiness, follow-up coordination, and ROI reporting. Reporting & collaboration - Reports to: Head of Brand & Growth Marketing
- Core partners: Sales, RevOps, Product Marketing, Customer Success/Client Marketing, Channel Marketing, Creative, Growth Marketing, Executive Leadership (as needed)
- External partners: venues, AV/production, destination management companies, booth fabricators, registration/badging vendors, caterers, print/signage providers, agencies
Core responsibilities 1) Event strategy & annual planning - Own the annual events strategy and calendar (CINC-hosted + industry + regional), aligning each event to business goals (pipeline, retention/upsell, adoption, brand awareness).
- Build and maintain event briefs that define audience, objectives, messaging, staffing plan, lead goals, creative needs, and success metrics.
- Recommend event mix, format, and investment levels using performance insights and business priorities.
2) End-to-end event execution (operational ownership) - Lead event operations from contracting through day-of execution: venue coordination, timelines/run-of-show, travel, shipping, staffing schedules, registration workflows, badge/check-in planning, session logistics, and on-site troubleshooting.
- Manage high-complexity events—including large-scale conferences and CINC’s user conference—ensuring quality, consistency, and “no surprises” delivery.
- Maintain strong documentation and readiness: checklists, production schedules, staffing plans, contingency plans, and post-event retrospectives.
3) Brand experience & on-site environment - Partner with Creative to ensure cohesive event branding: booth design, signage, print assets, swag, presentation templates, environmental branding, and attendee materials.
- Own the attendee readiness experience (e.g., “Know Before You Go”), ensuring clear guidance and a polished, frictionless arrival + check-in flow.
- Design and execute engagement moments that support traffic, demos, and connection (as appropriate to each event).
4) Promotion & event communications (coordination + execution) - Plan and coordinate event promotion strategy in partnership with Digital/Performance and Lifecycle/Client Marketing: email invites, reminder cadences, social promotions, landing page requirements, and post-event follow-up flows.
- Build social toolkits (e.g., “Social Squares”) and coordinate posting schedules to increase reach and attendance.
- Ensure all communications align with brand voice, event objectives, and audience needs.
5) Lead capture, pipeline influence & ROI reporting - Own lead capture readiness with Sales/RevOps: scanner setup, registration lists, UTM tracking needs, lead routing rules, and follow-up SLAs.
- Produce post-event performance reporting: registrations/attendance, engagement signals, lead volume & quality, influenced pipeline, and key learnings with clear recommendations.
- Support event-connected funnel acceleration efforts—especially for opportunities stuck in mid/bottom funnel—coordinating timing and execution with Sales and Marketing.
6) Sponsor + partner event fulfillment (execution ownership) - Serve as the event execution lead for sponsor and partner participation at CINC events, ensuring a premium, on-brand on-site experience.
- Manage event-specific sponsor fulfillment: deliverables checklists, deadlines, asset collection, booth needs, shipping, signage, badge allocation, and run-of-show touchpoints.
- Coordinate internally (Creative, Web/Digital, RevOps, Sales) to ensure sponsor deliverables are produced and launched on time (e.g., signage, slides, landing pages, scan/lead routing requirements).
- Own exhibit hall/marketplace logistics (move-in/move-out schedules, AV/internet, booth flow, troubleshooting) in coordination with venue and vendors.
- Deliver sponsor/partner post-event fulfillment recap and operational feedback to Channel Marketing (what worked, issues, sentiment, improvement opportunities).
7) Agency + cross-functional project management - Coordinate with agencies and internal teams to keep event deliverables on track, providing thoughtful creative feedback and ensuring assets meet brand standards.
- Drive project plans with clear owners, timelines, dependencies, and risk mitigation for every major event.
8) Operational excellence & process improvement - Build scalable event systems: master timelines, vendor lists, templates (briefs, run-of-show, comms), and post-mortem frameworks.
- Identify opportunities to streamline workflows, reduce cost and complexity, and improve speed and consistency across events.
- Maintain high-quality vendor relationships; negotiate where appropriate; ensure budget discipline and invoice accuracy.
Success metrics (KPIs) - Event-sourced and event-influenced pipeline (by segment and event type)
- Lead volume, lead quality, and speed-to-lead performance (in partnership with Sales/RevOps)
- Registration-to-attendance conversion rates
- Attendee satisfaction (survey/NPS where available)
- Sponsor/partner event fulfillment accuracy (on-time, complete deliverables) and experience satisfaction
- Budget accuracy (forecast vs. actual) and cost-per-lead / cost-per-attendee
- On-time delivery of milestones and cross-functional deliverables
Qualifications Required - 3–5+ years in event marketing, field marketing, or integrated marketing programs (B2B SaaS preferred; B2B2C a plus)
- Proven ownership of a high-volume event portfolio, including large conferences and multi-stakeholder activations
- Strong project management discipline: timelines, budgets, run-of-show, vendor contracts, and cross-functional coordination
- Comfortable partnering with Sales and RevOps; understands lead capture, attribution/influence, and follow-up workflows
- Excellent communication and stakeholder management—calm under pressure, proactive, and solutions-oriented
- High attention to detail and a strong bar for brand experience
- Proficiency with event and marketing tools (registration platforms, lead scanners/CRM workflows, spreadsheet-based budget tracking)
Preferred - Experience in fintech, proptech, or regulated/partner-heavy industries
- Experience supporting sponsor fulfillment and exhibit/marketplace operations
- Familiarity with HubSpot/Salesforce workflows and event-to-pipeline reporting
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