Role Overview The Director of Resident Go-to-Market (GTM) owns the operational execution of CINC’s go-to-market motion for CINC’s resident products and strategic initiatives while also maintaining commercial accountability for overall GTM performance. This is an opportunity to play a key leadership role in CINC’s high-growth B2B2C business — building innovative resident programs that scale across millions of homeowners and systematically deliver resident value, repeat engagement, and new revenue streams. This role will work closely with leadership to ensure GTM investments translate into sustainable, profitable growth. Key Responsibilities GTM Strategy & Planning - Partner with cross-functional leaders and external vendors to build a cohesive go-to-market strategy and roadmap
- Align launch priorities with company goals, strategic initiatives, financial objectives, and resident value
- Ensure launches reinforce CINC’s broader product narrative around platform innovation, AI powered automation, and resident engagement
GTM Operating Rhythm - Develop launch strategies that include positioning, market activation, pricing, UX, and adoption planning
- Run GTM operating cadence, readiness meetings and forums that ensure end-to-end transparency, accountability, and progress tracking
- Identify risks, dependencies, and operational gaps that could impact launch success and drive resolution across teams
- Ensure both internal teams and external clients are prepared with messaging, enablement, and operational readiness prior to launch
- Create dashboards and reporting frameworks that track GTM outcomes and business impact
- Leverage AI and automation to scale business with a lean, agile, and efficient approach
- Collect feedback from internal and external stakeholders to identify opportunities to refine GTM approach
Revenue Ownership and P&L Accountability - Maintain P&L responsibility for assigned GTM initiatives and product lines, ensuring launches translate into measurable business outcomes
- Define revenue targets, engagement goals and performance metrics
- Monitor performance across revenue, funnel KPIs and resident experience
- Identify growth opportunities and adjustments needed to improve financial performance of GTM initiatives
Required Qualifications - 5+ years of experience in Go-to-Market, Product Marketing, Strategy or Program/Partner Management roles
- Experience launching SaaS platforms, software, or new business initiatives
- Experience managing revenue performance, commercial outcomes and white glove experiences
- Leadership in complex, B2B2C industries (marketplaces, property management, fintech)
- Ability to translate complex strategies into structured execution plans and influence stakeholders across multiple teams
- Experience with Martch and CRM systems that deliver AI-driven GTM motions
- Strong analytical and financial mindset with experience working with revenue metrics, adoption and satisfaction KPIs, and performance dashboards
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