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Head of Product Marketing



Marketing & Communications, Product
New York, USA
Posted on Friday, March 29, 2024

Who We Are:

At DataCamp, we're not just a platform; we're the catalyst for a data-fluent world. We enable individuals and businesses to leap forward in data science, providing them with top-tier education, certification, and collaboration tools.

By the Numbers:

  • 400+ dynamic courses
  • 270+ renowned instructors from 35 Countries
  • 90+ hands-on projects
  • 12 million+ global learners

We're proud to be backed by Spectrum Equity, Accomplice, and Arthur Ventures, aiming to hit $100M ARR in the upcoming years. While our roots are in New York City, our presence spans London to Leuven, with a vibrant team of 200+ members working both on-site and remotely.

About the role:

DataCamp is seeking a dynamic VP Product Marketing to join our team! As a key member of our leadership cohort, you will spearhead the formulation and execution of our company's product marketing strategy.

Collaborating closely with our commercial and product units, you will illuminate the value that DataCamp's platforms and services bring to both learners and organizations. Your role will involve amplifying and disseminating the success stories of individuals and organizations involved in data upskilling and reskilling initiatives. Proficiency in storytelling, coupled with exceptional written and verbal communication skills, will be essential, alongside a demonstrated ability to lead cross-functional programs and achieve measurable outcomes.

This role is suited for individuals who thrive on proactive problem-solving and hands-on involvement. Success in this position requires a keen sense of urgency, a revenue-driven mindset, and the ability to collaborate effectively with a diverse array of team members, including sales professionals, customer success managers, product managers, and content developers. Your initial focus will be on enhancing our communication strategies for both new and existing customers, making this role ideal for candidates with a robust understanding of the data landscape and a passion for developing product marketing initiatives from inception.

Reporting directly to the Chief Marketing Officer, this role will initially entail managerial responsibilities.

Key Responsibilities:

  • Define and implement DataCamp's product marketing strategy, setting the tone and voice of our messaging.
  • Create compelling communication materials, including static, audio, and video content, to drive successful adoption and engagement of our products.
  • Collaborate with sales, customer success, product, and marketing teams to develop effective go-to-market strategies for new and existing curriculum and product features.
  • Showcase customer success stories through various channels such as case studies and webinars.
  • Utilize data-driven insights to measure and communicate the impact of product marketing initiatives.


  • 5+ years of managerial experience and 5+ years of product marketing experience at a fast-growing B2B internet startup in the Data Science or AI space.
  • Proven ability to craft compelling written and verbal communications, with a focus on storytelling for both technical and non-technical audiences.
  • Demonstrated success in designing and executing go-to-market campaigns from inception to completion.
  • Strong affinity for data-driven decision-making and communication.
  • Exceptional ability to thrive in fast-paced environments, managing multiple projects with tight deadlines while maintaining a hands-on approach.

How to Apply:

If you are a strategic thinker with a passion for product marketing and a desire to make an impact in a fast-growing startup environment, we want to hear from you! Please submit your resume, along with examples of your written and verbal communications, showcasing your storytelling prowess.

What's in it for you:

In addition to joining a creative and international start-up, as a permanent employee you’ll enjoy:

  • A very competitive salary
  • An exciting job that will offer you technical challenges every day
  • Flexible working hours
  • International company retreats
  • Conference and hardware budget
  • Working with a great team (everyone says this, but we’re serious—we’re pretty great)

DataCamp is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.