Senior Content Marketing Manager - Remote
Litmus
This job is no longer accepting applications
See open jobs at Litmus.See open jobs similar to "Senior Content Marketing Manager - Remote" Spectrum Equity.Who is Litmus?
Litmus’s email creation, testing, analytics, and personalization platform empowers marketers, designers, and agencies to confidently deliver quality, brand-aligned communications that delight and engage consumers. Over the last 15+ years, we’ve built a reputation as thought leaders and one of the most trusted solutions in the industry, and it shines through our customers – all 250,000 of them, representing the world’s top brands in tech, banking & finance, retail, media, and more.
How do we do this? It all starts with our people and a core belief that the talent we seek should be a culture add rather than a “culture fit,” with our 5 core values in mind:
- Take it to Heart
- Practice Considerate Communication
- Act Humbly and Confidently
- Collaborate with Bias to Action
- Be Beyond Litmus
What would I do at Litmus?
As a Senior Content Marketing Manager, you’ll lead our content initiatives across multiple platforms to drive sales, engagement, retention, lead generation, and pipeline.
This position cross-functionally collaborates closely with the Demand Gen, Product Marketing, Email Marketing, Customer Marketing, Support and Sales teams to help meet business goals while providing value across the board.
In this role you will:
- Play a key collaborative role in mapping the content strategy that supports all marketing and sales initiatives across all channels, evolving and optimizing the strategy month to month
- Work with key stakeholders in Growth, Customer Marketing and Demand Gen to understand and optimize content strategy according to the overall customer lifecycle
- Manage agency partnerships to enhance content marketing initiatives
- Provide detailed reports and analysis on what’s working and optimization strategies
- Constantly iterate and optimize for increased engagement, traffic, conversions, lead gen and pipeline development
- Develop, maintain, resource and execute on the content needs within our integrated marketing framework. These include but are not limited to website/landing page copy, event content support, email copy, webinar content, ebooks/guides, reports, blog posts, infographics, display ads, and videos.
- In a given week, you would be expected to write 3-4 blog posts, email copy for 1-2 emails, and provide copy for website 2-3 landing pages.
- Collaborate with a team of internal staff and external freelance resources to ensure that all work is executed on schedule
What is Litmus looking for in a candidate?
We are looking for someone passionate . You are an expert in all things related to content marketing, channel optimization, brand consistency, segmentation, analytics and overall measurement.
- You are passionate about about content marketing (writing + editing); bonus if you also have a love of email marketing
- An instinctual collaborator; you understand team work is key to your success and you proactively build relationships with internal and external partners alike
- A strong track record of owning content strategy and execution at a B2B/SaaS company
- Experience in writing/editing to incorporate SEO best practices and optimization strategies
- Experience managing and optimizing website pages for conversion
- Strong communication, negotiation and leadership skills
- Ability to thrive in a dynamic environment; you love getting into the weeds, but also know when to delegate and to who
Why should I choose Litmus?
- We offer everything you’d expect from a profitable company that’s been going strong for 10+ years, including a great salary and stock options, comprehensive health care benefits, and a generous retirement plan match
- You’ll receive 28 days of paid vacation—on top of team retreats and public holidays
- A platform for good: Affinity Groups, a culture of Diversity, Equity & Inclusion, and volunteer days—creating belonging for all is in our DNA both inside and outside of work
- Remote-first culture. No matter where you are, you’ll feel connected to the team
- We take family seriously and offer flexible schedules and generous parental leave programs
- We give you great tools and tech to do your best work: Hardware, software, and home- and office setups
Not sure if you meet all the requirements? Please apply! We know there is no job description that can measure a person’s attitude, aptitude, or amplitude (the ability to turn it up a notch) and highly encourage you to apply.
Our approach is shaped by a strong respect for each individual. This applies to every aspect of employment – from equitable wages, work-life balance, the freedom to be your whole self, to equal opportunities for growth and development at Litmus. We believe wholeheartedly the more inclusive we are, the better our work will be.
This job is no longer accepting applications
See open jobs at Litmus.See open jobs similar to "Senior Content Marketing Manager - Remote" Spectrum Equity.