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Content Marketing Manager



Marketing & Communications
Westminster, London, UK
Posted on Friday, May 3, 2024

The company:

Netcraft is the global leader in cybercrime detection and disruption. We are a trusted partner for three of the four largest companies in the world, twelve of the fifty largest banks, and five of the world’s largest country governments. We’ve blocked more than 215 million malicious sites and perform takedowns against one-third of the world’s phishing sites.

Our purpose, passion and expertise are focused on one thing: protecting the world from cybercrime. We carry that passion into our workplace too. Our people are highly talented, and everyone is valued for their own contributions. That’s one of the many reasons Netcraft is a great place to work.

The role:

As the Content Marketing Manager at Netcraft, you will be instrumental in developing and executing the content marketing strategy that drives the expansion of our cyber security product line. This significant role involves generating engaging and persuasive content, developing buyer personas, creating resonant messaging and calls-to-action, setting competitive pricing, planning and aligning the go-to-market strategy, and more. You should be a dynamic marketer who possesses the capacity to influence and collaborate with diverse teams and deliver impactful results. Specifically, we require an established marketer with top notch content marketing and go-to-market strategy skills and solid proof of:

  • Architecting and implementing long-term content marketing strategies
  • Partnering with Demand Generation to create content and commercial insights that drive direct-response campaigns and programs
  • Collaborating with sales, marketing, and emerging threats teams to develop and execute content plans at all stages of the customer journey
  • Setting the tone for Netcraft’s voice as a thought-leader in the security landscape
  • Creating the content calendar, writing, and editing to ensure quality and consistency of content
  • Monitoring the industry topics and trends to ensure Netcraft remains at the cutting-edge of storytelling and innovation, driving share of voice in the market
  • Supporting SEO strategies, web content, backlinking strategies, community management, and social support
  • Partnering with product marketing on content creation, sales enablement resources, customer stories and case studies
  • Delivering performance outcomes including quarterly revenue, lead, and opportunity targets

The reward package:

We like to look after our people really well and help them feel engaged and supported, so the reward package includes:

  • A competitive salary, reviewed annually
  • Hybrid and flexible working options
  • 33 days vacation per annum (incl. public holidays) plus paid sick and family leave
  • 2 days paid Volunteering Leave per year
  • Safe Harbor 401(k) plan with 4% employer contributions
  • Comprehensive insurance package (health, dental, vision, life, etc.)
  • Well-stocked kitchen with drinks and snacks
  • Inclusive culture and environment, where you’ll feel genuinely valued and respected

To be successful you’ll need:

  • A minimum of 3-5 years of experience in content marketing, preferably in the SaaS or Cybersecurity domain
  • Exceptional communication skills to work across teams such as sales, marketing, product strategy, and customer success
  • A proven record of creating effective marketing programs and messages that demonstrate creative thinking
  • An ability to simplify complex concepts into commercial insights and impactful stories for clients, prospects, and media
  • Strong attention to detail and precision in writing
  • A data-driven mindset, using significant business insights to guide decision making
  • A strong work ethic, a good sense of humour, and a self-starting mentality
  • BS/BA in Business, Marketing, English, or an equivalent degree

At Netcraft we strongly believe in individual growth and ongoing development, so even if you can't tick every box above right now, please don't let it put you off applying. If you think you could be a good fit for this role, we'd love to hear from you. We’re also happy to adjust our hiring process to accommodate any disabilities or special needs to enable you to fully participate.

Please note Netcraft does not accept any unsolicited approaches from external recruiters.