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Senior Product Marketing Manager

Scribd

Scribd

Marketing & Communications, Product
United States · Canada
Posted on Wednesday, February 7, 2024
At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our three products: Everand, Scribd, and Slideshare.
We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.
We love collaborating and investing time in our Scribd community, and we create intentional in-person moments with each other to build culture and connection. And, it is through our flexible work benefit – Scribd Flex – that we enable employees, in partnership with their manager, to choose the work-style that best suits their individual needs and preferences.
About the team and role
Product Marketing sits at the center of Marketing, Partnerships, Product, Design, User Research and Engineering and is responsible for supporting the product to take new features to market while also supporting increased adoption and engagement of our products and features. Working closely with marketing, product, design, research, lifecycle marketing, and others, you will champion the voice of our customer and drive the GTM planning & execution for our Scribd and Everand product experience. This includes developing the positioning & messaging, identifying the target audience, and working with Product to shape the roadmap and drive the GTM strategy. You will be responsible for planning & executing campaigns that inspire cross-functional teams and engage and educate our users about our product and features.
About you
• You are collaborative and can influence and find common ground with cross-functional partners
You have a passion for consumer products and have experience with subscription products
You are comfortable working in a scrappy and agile environment.
You are good at balancing strategy & execution.
You’re able to focus on the details as well thinking about the broader narrative and strategy
You can communicate both concisely & persuasively to your cross-functional partners in both written and verbal forms.
You are quantitatively and qualitatively savvy.
You know how to interpret data and use it to inform your thinking.
Responsibilities
Develop the positioning, messaging, and go-to-market strategy for new and existing features
Shape the product marketing strategy for our multiple brands under Scribd, including Everand, Scribd and SlideShare, by leveraging consumer insights and serving as the key strategic stakeholder between cross-functional partners such as (Product Management, Design, Research, Marketing, Comms)
Collaborate with Product to shape the roadmap to address user needs around our product experience and retention & engagement initiatives
Partner and coordinate with the creative, marketing and analytics to plan,execute, and measure the success of campaigns
Perform market analysis to share strategic, insight-driven recommendations by developing a deep understanding of user needs, the competitive landscape and overall industry trends
Requirements
4-6 years of experience in product marketing or consumer marketing.
Have at least 2+ years as a PMM on a consumer product.
Experience in subscription product is a plus
Has worked in a marketplace environment
Strong desire to learn, grow, and take on new challenges
Ability to operate autonomously in a fast-paced, changing environment
At Scribd, your base pay is one part of your total compensation package and is determined within a range. Our pay ranges are based on the local cost of labor benchmarks for each specific role, level, and geographic location. San Francisco is our highest geographic market in the United States. In the state of California, the reasonably expected salary range is between $138,500 [minimum salary in our lowest geographic market within California] to $223,750 [maximum salary in our highest geographic market within California].
In the United States, outside of California, the reasonably expected salary range is between $114,000 [minimum salary in our lowest US geographic market outside of California] to $212,750 [maximum salary in our highest US geographic market outside of California].
In Canada, the reasonably expected salary range is between $142,000 CAD[minimum salary in our lowest geographic market] to $210,750 CAD[maximum salary in our highest geographic market].
We carefully consider a wide range of factors when determining compensation, including but not limited to experience; job-related skill sets; relevant education or training; and other business and organizational needs. The salary range listed is for the level at which this job has been scoped. In the event that you are considered for a different level, a higher or lower pay range would apply. This position is also eligible for a competitive equity ownership, and a comprehensive and generous benefits package.
Benefits, Perks, and Wellbeing at Scribd
*Benefits/perks listed may vary depending on the nature of your employment with Scribd and the geographical location where you work.
• Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
• 12 weeks paid parental leave
• Short-term/long-term disability plans
• 401k/RSP matching
• Tuition Reimbursement
• Learning & Development programs
• Quarterly stipend for Wellness, Connectivity & Comfort
• Mental Health support & resources
• Free subscription to Scribd + gift memberships for friends & family
• Referral Bonuses
• Book Benefit
• Sabbaticals
• Company wide events
• Team engagement budgets
• Vacation & Personal Days
• Paid Holidays (+ winter break)
• Flexible Sick Time
• Volunteer Day
• Company-wide Diversity, Equity, & Inclusion programs
Want to learn more about life at Scribd? www.linkedin.com/company/scribd/life
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We want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments we can make to better accommodate your needs by emailing accommodations@scribd.com about the need for adjustments at any point in the interview process.
Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.
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Remote employees must have their primary residence in: Arizona, California, Colorado, Connecticut, Delaware, DC, Florida, Hawaii, Iowa, Massachusetts, Maryland, Michigan, Missouri, Nevada, New Jersey, New York, Ohio, Oregon, Tennessee, Texas, Utah, Vermont, Washington, Ontario (Canada), British Columbia (Canada), or Mexico. *This list may not be complete or accurate, and candidates should speak with their recruiter about their specific location for remote work.
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