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Senior Performance Marketing Manager (SEM)



Marketing & Communications
United States · Canada
Posted on Friday, June 7, 2024
At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our three products: Everand, Scribd, and Slideshare.
We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.
We love collaborating and investing time in our Scribd community, and we create intentional in-person moments with each other to build culture and connection. And, it is through our flexible work benefit – Scribd Flex – that we enable employees, in partnership with their manager, to choose the work-style that best suits their individual needs and preferences.
As the Senior Manager, Performance Marketing at Scribd, you will lead strategy and execution for our key Paid Search channel, developing and optimizing highly-effective campaigns that drive customer acquisition at an efficient CAC and LTV. The ideal candidate will be both a creative and analytical thinker, have experience with both mobile and web acquisition, and have hands-on SEM experience managing Google, Bing, and Apple Search Ads campaigns in-house.
You Will:
•Lead end-to-end strategy and execution across Paid Search campaigns on Google,Bing, and Apple Search Ads, across web and native apps, across multiple geos and languages.
•Provide ongoing management and optimization of these campaigns to hit conversion (CAC) and customer quality (LTV) goals.
•Execute SEM campaigns adhering to best practices through hands-on, day-to-day adjustments and monitoring in ad platforms, such as: campaign structure, keyword expansion, copy experimentation, bidding updates, landing page testing, and issue troubleshooting.
•Responsible for regular analytics and reporting; effectively communicating performance, wins and challenges
•Partner with the product development and engineering teams to develop keyword feeds and LTV signaling pipelines
•Partner with other marketers to ensure integration of Paid Search into our overall growth strategy
You Have:
•7+ years direct experience managing Paid Search campaigns, including optimization experience with A/B testing, creative testing, and landing page testing. In-depth understanding of automated bid strategies with experience optimizing towards CPA or ROAS goals.
•Deep understanding of incrementally and how SEM complements SEO.
•A proven analytical track record with a bias for developing data-driven solutions working with advanced capabilities in Excel.
•Effective and positive communication skills with the ability to work across teams, including partnering with product development teams
•Experience in attribution, tracking, testing, and campaign reporting (experience with Looker a plus)
•Experience with budget planning and forecasting
•Google Tag Manager or Tealium experience is a plus.
At Scribd, your base pay is one part of your total compensation package and is determined within a range. Our pay ranges are based on the local cost of labor benchmarks for each specific role, level, and geographic location. San Francisco is our highest geographic market in the United States. In the state of California, the reasonably expected salary range is between $155,000 [minimum salary in our lowest geographic market within California] to $212,750 [maximum salary in our highest geographic market within California].
In the United States, outside of California, the reasonably expected salary range is between $108,500 [minimum salary in our lowest US geographic market outside of California] to $202,500 [maximum salary in our highest US geographic market outside of California].
In Canada, the reasonably expected salary range is between $135,500 CAD[minimum salary in our lowest geographic market] to $202,750 CAD[maximum salary in our highest geographic market].
We carefully consider a wide range of factors when determining compensation, including but not limited to experience; job-related skill sets; relevant education or training; and other business and organizational needs. The salary range listed is for the level at which this job has been scoped. In the event that you are considered for a different level, a higher or lower pay range would apply. This position is also eligible for a competitive equity ownership, and a comprehensive and generous benefits package.
Benefits, Perks, and Wellbeing at Scribd
*Benefits/perks listed may vary depending on the nature of your employment with Scribd and the geographical location where you work.
• Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
• 12 weeks paid parental leave
• Short-term/long-term disability plans
• 401k/RSP matching
• Tuition Reimbursement
• Learning & Development programs
• Quarterly stipend for Wellness, Connectivity & Comfort
• Mental Health support & resources
• Free subscription to Scribd + gift memberships for friends & family
• Referral Bonuses
• Book Benefit
• Sabbaticals
• Company wide events
• Team engagement budgets
• Vacation & Personal Days
• Paid Holidays (+ winter break)
• Flexible Sick Time
• Volunteer Day
• Company-wide Diversity, Equity, & Inclusion programs
Want to learn more about life at Scribd? www.linkedin.com/company/scribd/life
We want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments we can make to better accommodate your needs by emailing accommodations@scribd.com about the need for adjustments at any point in the interview process.
Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.
Remote employees must have their primary residence in: Arizona, California, Colorado, Connecticut, Delaware, DC, Florida, Georgia, Hawaii, Iowa, Massachusetts, Maryland, Michigan, Missouri, Nevada, New Jersey, New York, Ohio, Oregon, Tennessee, Texas, Utah, Vermont, Washington, Ontario (Canada), British Columbia (Canada), or Mexico.