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Social Media Lead, Spanish Market (Temporary position)

The Knot Worldwide

The Knot Worldwide

Marketing & Communications
Barcelona, Spain
Posted on Jun 24, 2025

WHAT WE DO MATTERS:

At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. We believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. We inspire, we build, and we celebrate. We dream big, love our users, hustle every day, and always do the right thing to win - together. Our people are at the heart of our success.

ABOUT THE ROLE AND THE TEAM:
The Knot Worldwide (TKWW) is looking for a Social Media Lead for our brand in Spain (Bodas.net). You will be responsible for managing and nurturing the content of Spain’s social networks, seeking to achieve the goals set and creating frequent reports on results. Your position will be based in our office in the center of Barcelona.
RESPONSIBILITIES:
  • Define, create and execute Social Media content across channels. Unique and engaging content while maintaining brand standards, voice and style.
  • Develop your own creative, strategic and highly engaging video content to grow our TikTok and Reels audiences.
  • Encourage collaborations and strategic partnerships.
  • Generate brand awareness and community.
  • Implement strategies for the development of new platforms (social media).
  • Research and acquisition of new influencers.
  • Writing social media texts for the brand.
  • Regular reporting on KPIs, trends and competitors.
  • Analyze and understand the audience to create and propose insightful content that drives action.
  • Analysis and monitoring of competitors and our users and vendors.
  • Activation of campaigns designed from consumer marketing that count with the social channel within its strategy.
SUCCESSFUL CANDIDATES HAVE:
  • +3 years of experience in a similar position
  • Be an epic team player, collaborator and innovation agent.
  • Self-sufficiency and enthusiasm with creating their own TikTok and Reels.
  • Comfortable with being in front of the camera and being the face of a brand
  • Familiarity with all social media marketing trends.
  • Experience in brand & audience based media planning principles
  • Self-starter with excellent organization skills and ability to multitask
  • Strong proficiency and experience working with Facebook, Instagram, Twitter, Tik Tok and Pinterest platforms
  • Creative thinker with strong analytical skills -- comfortable interpreting data, deriving actionable media insights and using them to inform future campaigns
  • Ability to collaborate cross-functionally, within a fast-paced, entrepreneurial environment
  • Excellent communication skills both written and verbal (Spanish).
  • Team player with excellent interpersonal skills, self-motivated with “can-do” attitude
  • Previous experience with influencers and generating brand community is a plus
  • The activity of the user in his/her own networks as well as the management of other profiles carried by the candidate may be positively evaluated.
  • Ability to manage frustration or negative comments due to exposure in our networks.
  • At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!

This role is Together@TKWW-eligible and based near one of our office hubs. Starting September 15, 2025, you’ll be expected to work in the office two days a week as part of our hybrid work model.

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!

WHAT WE LOVE ABOUT YOU:

  • You Dream Big. You iterate and experiment to drive innovation.

  • You Love Our Users. You keep our global community at the center of everything you do.

  • You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.

  • You Hustle Every Day. You favor urgency and own your outcomes.

  • You Win Together. People are at the heart of our success and you play as a team.

WHAT YOU LOVE ABOUT US:

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter both in and out of the “office”. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.

Together@TKWW is our approach to hybrid work. It’s designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.
  • For Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.
  • For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.

To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.

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US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

Privacy Notice: TKWW processes your personal data as part of the recruitment process, based on the legal basis of executing pre-contractual measures at your request. This means we use your information to assess your application and carry out the necessary steps for a potential employment contract. Only the information strictly necessary for evaluating your application is collected. You can request access, rectification, or deletion of your data. For more information on how we handle your personal data, please refer to our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority.