At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. We believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. We inspire, we build, and we celebrate. We dream big, love our users, hustle every day, and always do the right thing to win - together. Our people are at the heart of our success.

ABOUT THE ROLE AND THE TEAM:

As a Vendor Retention Marketing Senior Associate within the Vendor Marketing International team, you will play a vital role in supporting and executing retention-focused initiatives aimed at enhancing vendor engagement and loyalty across TKWW’s international markets. Reporting directly to the Vendor Retention Manager, you will help coordinate campaigns, maintain key marketing materials, and produce educational content tailored to vendors’ needs.

In this role, you will manage critical aspects of retention campaigns, including creating and updating Sales collaterals, generating educational content across various formats, and ensuring timely delivery of assets. You will also collaborate across teams to ensure campaign success and contribute to continuous innovation in retention strategies.

RESPONSIBILITIES:

Assist in the planning, execution, and optimization of vendor retention campaigns, ensuring alignment with strategic goals and timelines.
Maintain and regularly update Sales collaterals, such as presentations, brochures, FAQs, and other key materials, ensuring they remain relevant and aligned with brand messaging.
Generate educational content for vendors in diverse formats, such as blog posts, guides, videos, webinars, and infographics, to support engagement and retention objectives.
Collaborate with cross-functional teams, including Creative, CRM, Data Analytics, Research, and Localization, to gather inputs and deliver campaign assets on time.
Support the creation and management of retention-focused landing pages, using tools like Unbounce, ensuring they are optimized for engagement and conversion.
Coordinate with the Vendor Retention Manager to ensure all campaign components, such as translations, legal approvals, and asset delivery, are completed smoothly and efficiently.
Monitor and analyze campaign performance, synthesizing qualitative and quantitative data to provide actionable insights and identify areas for improvement.
Implement and manage A/B testing for retention strategies, landing pages, and messaging, sharing results and recommendations with the team.
Manage and update the Vendor Retention Campaign Calendar, ensuring visibility and alignment with broader marketing initiatives.
Conduct competitive and market analysis to inform retention strategies and identify opportunities to differentiate TKWW’s offerings.
Prepare regular campaign updates and status reports for the Vendor Retention Manager and other stakeholders.
Brainstorm and implement innovative approaches to vendor retention, leveraging new formats and ideas to enhance vendor engagement.

SUCCESSFUL CANDIDATES HAVE:

A minimum of 2 years of experience in Marketing, Project Coordination, or Campaign Execution.
Strong organizational and project management skills, with experience managing multi-market or multi-channel campaigns.
Proven ability to maintain and update Sales collaterals and other marketing materials.
Experience in creating educational content in multiple formats (e.g., written, visual, video).
Proficiency in creating and optimizing landing pages using platforms such as Unbounce.
Analytical mindset with experience in data analysis and reporting, using insights to drive decision-making.
Fluent in English and Spanish (professional proficiency or advanced level).
Exceptional communication and collaboration skills, with the ability to work effectively in a cross-functional environment.
Detail-oriented, proactive, and able to manage multiple projects simultaneously in a fast-paced setting.

IT'S A BONUS IF:

Experience using email marketing tools.
Experience in vendor retention, lifecycle marketing, or loyalty programs in an international context.
Knowledge of vendor engagement strategies and retention metrics.
Experience in using analytics and visualization tools

This role is Together@TKWW-eligible and based near one of our office hubs. Starting September 15, 2025, you’ll be expected to work in the office two days a week as part of our hybrid work model.

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!

WHAT WE LOVE ABOUT YOU:

You Dream Big. You iterate and experiment to drive innovation.
You Love Our Users. You keep our global community at the center of everything you do.
You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.
You Hustle Every Day. You favor urgency and own your outcomes.
You Win Together. People are at the heart of our success and you play as a team.

WHAT YOU LOVE ABOUT US:

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter both in and out of the “office”. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.

Together@TKWW is our approach to hybrid work. It’s designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.

For Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.
For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.

To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.

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US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

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