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Senior Partner Marketing Manager

Bitly

Bitly

Marketing & Communications
Remote
Posted on Friday, February 9, 2024

At Bitly, we believe in the power of the link or scan - to start a conversation, build a relationship or grow a business. Our mission is to turn every interaction into a catalyst for connections. It’s what motivates us to help people share, promote and engage everywhere on the Internet. We do this by being relentlessly product-focused, fostering the free-flowing exchange of ideas, and inspiring people around the world to dream up new ways of using Bitly.

The Role

We’re looking for a Sr. Partner Marketing Manager to join our growing Customer and Partner Marketing team! In this role, you’ll be responsible for (1) strategic ownership of the growth and usage of Bitly’s partner integrations and Marketplace (2) growing the Bitly Connect partner program by establishing partner enrollment and onboarding, partner engagement and co-marketing that drive integrations installations, co-marketing collaboration that result in a higher retention rate of our users; and (3) identify, build relationships with and facilitate Bitly’s strategic partnerships in the SaaS ecosystem through whom we can partner on product partnerships and business development.

Given the breadth of our platform and broad scope of integrations, this role will also help establish a foundation for our partner, customer and user go-to-market programs to motivate users to learn more about Bitly and leverage the scale of the Connections Platform.

This is a unique opportunity where you will have the opportunity to build an active and dynamic partner program and motivated customer base for a well known and globally recognized (and loved!) brand. The ideal candidate for this role is both relationship- and results-driven, with experience having led go-to-market campaigns and/or managing partner programs and ecosystems in past roles, having worked in SaaS partnerships is a plus. You’re motivated by uncovering and championing value for users, with experiences advocating for strategic partnership initiatives and working cross-functionally and with external stakeholders to build new campaigns, initiatives and go-to-market strategies together. And you’ll have experience managing and prioritizing across the variety of opportunities that a robust partner ecosystem brings, including scaling partner enablement, recruiting and onboarding new partners, promoting partners and their value to user bases and incorporating partnerships into the overall go-to-market of a Marketing team.

What You'll Do

  • Manage the day to day of marketing and program management of the Bitly Marketplace, Bitly’s apps and integrations directory
  • Identify, source and build relationships with strategic integration partners and potential new partners that enhance or create new use case opportunities for Bitly’s users
  • Manage ongoing partner engagement strategies, such as partner communications, co-marketing opportunities, partner education and partner enablement
  • Collaborate with the Product Partnerships team to build programming and content that aligns to the overall Bitly Partnerships strategy and Partner GTM motion
  • Strategically collaborate with internal marketing teams from Product, Product Marketing, Brand and Acquisition to build partner-centric and integration use case campaigns
  • Build and execute on co-marketing campaigns with strategic industry partners and scaled partner co-marketing collaborations
  • In collaboration with customer and product marketing, build and execute on monthly webinar series with key customers and strategic industry partners that drives key product usage and customer / community engagement
  • Set, measure and perform to key partner marketing success metrics, such as: customer retention, program growth, partner engagement scores, integration adoption and co-marketing campaign success
  • Support key customer marketing success metrics, such as: WAU/MAUs, key product usage rates, health and risk scores, customer ‘hand raisers’ and campaign sentiment
  • Support the customer and community marketing functions as needed

Who You Are

  • 5-7 years in partner marketing or relevant customer or product marketing in the SaaS industry
  • Excellent written and presentation skills; detail-oriented and the ability to communicate with, present to and work with both internal stakeholders and external partners, in both 1:1 and 1:many communication media
  • Excellent communication and relationship skills to collaborate and work with both external partners and internal stakeholders and contributors to the Customer and Retention marketing initiatives
  • Proven ability to both build partner program strategy and execute on the day-to-day of partner management
  • Proven ability to proactively build relationships and facilitate connections with key integration and product partner contacts, while articulating the business case and opportunity for enable, collaborate or build partner strategies
  • Strong collaboration skills to be applied to both the day to day of partner program management and key alignment to overarching business priorities
  • Ability to analyze program results and insights and proactively use data to inform short-term execution and long-term strategy
  • Comfortable with the prospect of operating in a remote-working environment where you’ll be expected to proactively align on priorities, collaborate with others and execute on the partner marketing strategy in alignment with overall business priorities.
  • Ability to thrive in a fast-paced environment and prioritize work according to its potential impact on the metrics that you are responsible for
  • Collaborative and friendly, and comfortable working in a global remote environment

US Employee Benefits

  • Competitive Salary + Stock Options
  • Comprehensive and competitive medical, dental, and vision insurance (all LGBT friendly)
  • 401k with up to 4% employer match
  • One Medical membership: Doctors you can text, call or email 24/7 and receive access to expert insurance guidance
  • Wellness reimbursement program
  • Partial cell phone service reimbursement
  • Voluntary LegalShield for legal services and IDShield for identity theft protection
  • Unlimited vacation, personal time, and flexible work from home policies
  • Full support for remote work during COVID-19, including a $500 home office and separate WiFi stipend
  • Generous parental leave policies; maternity and parental leave for growing families
  • Budget for professional development opportunities, including courses and conference attendance
  • Snacks, drinks, and weekly catered lunches (when our offices reopen)
  • Company sponsored volunteering opportunities (when it is safe to do so)
Closing
US applicants must be currently authorized to work in the United States on a full-time basis.
*** Must live in or be willing to relocate to one of the following states to be eligible for hire: Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Louisiana, Massachusetts, Michigan, Minnesota, New York, New Jersey, North Carolina, Texas, Vermont, Virginia, Washington ***
If you are based in California, we encourage you to read this important information for California residents linked here. (https://bitly.is/CPRACandidates)
#LI-MN1
The annual cash compensation range for this position is below. Final compensation will be determined based on experience and skills and may vary from the range listed.
Pay Range
$141,000$211,000 USD

Our Values

  • Be a Catalyst. As an innovative technology company, we build our products to be a catalyst for connection and encourage our team to be catalysts for meaningful impact both at work and in the world
  • Take Ownership. In our highly collaborative culture, Individual accountability is critical. We depend on each other to solve our customers' most challenging problems and celebrate the wins together
  • Champion Diversity, Equity & Inclusion. Our product connects people of all backgrounds and abilities. And our company is built on the belief that our differences make us better and that everyone deserves the opportunity in which to thrive
  • Show Integrity. We don’t cut corners. We don’t look for the easy way out. We approach every day with a shared mindset - let’s do the right thing, even if it’s the harder thing
  • Have Fun. Whether your time is here is as short as a Bitly link or as long as the links your grandma sends you, we want your experience at Bitly to be fun and memorable. We hope the connections you make here last a lifetime
In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on “protected categories,” Bitly also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at Bitly.