Manager, Partner & Channel Marketing
Linxup
Do you want to be a key player at a fast-growing company? If you’re looking for an opportunity to challenge yourself, Linxup is the right place for you.
Linxup (formerly Agilis Systems) helps service companies, transportation organizations, and other fleet-based businesses track and protect the vehicles and equipment on which they rely. Using our software-as-a-service (SaaS) platform, customers can unlock a range of offerings: from simple track and trace features, to all the tools they need to improve fleet management, increase mobile worker productivity, protect drivers through coaching, and reduce operating costs. Our consumer-focused product—MOTO safety—gives new and aging drivers the freedom to be on the road, while providing their families peace of mind about their driving abilities and safe locations. Headquartered in St. Louis, MO, Linxup has offices and employees across the country, and enjoys status as a multi-year member of the St. Louis Business Journal’s Best Places to Work. As Agilis Systems, we have been named to the Inc. 5000 Most Successful Companies in America list four years in a row. Our people are the reason for our success. Our teams are empowered to cultivate greatness and are supported by Linxup to be intuitive, creative, and determined in all they do. Come join us.
ABOUT THE POSITION
The Manager, Partner & Channel Marketing owns lead generation through strategic partners, professional associations, buying groups, franchises, and event-based marketing programs. This role is responsible for building scalable partner acquisition programs and delivering pipeline through trade shows and co-marketing initiatives. This position works cross-functionally with Sales, Demand Generation, Content, and Product Marketing to activate high-intent prospects through trusted ecosystems. This is a hands-on, revenue-impacting, individual contributor role.
ESSENTIAL FUNCTIONS – RESPONSIBILITIES:
- Partner & Channel Marketing:
Build and scale lead generation programs across:
· Strategic technology partners
· Professional associations
· Buying groups
· Franchise systems
Design co-marketing strategies including:
· Email campaigns
· Webinars
· Sponsored content
· Member promotions
· In-person events
· Manage partner lead flows, SLAs, tracking, and reporting
· Own partner program activation, not just recruitment
Trade Shows & Events:
· Own the annual trade show strategy and budget
· Select shows based on: Market alignment, Pipeline potential and Historical ROI
· Partner with Sales on:
o Booth staffing
o Lead capture strategy
o Onsite marketing opportunities
o Pre- and post-show outreach.
· Build standardized event ROI reporting tied to pipeline and revenue
Cross-Functional Execution
· Coordinate with Demand Gen & Revenue Operations on:
o Campaign execution
o Lead routing
o Attribution & reporting
· Partner with Sales on:
o Pipeline acceleration
o Channel-specific sales enablement
· Partner with Content on:
o Partner toolkits
o Co-branded content
o Event assets
· Partner with Product Marketing on:
o Partner positioning
o Verticalized messaging
o Vertical specific competitive differentiation
· Perform other duties as assigned
QUALIFICATIONS
- 5–10 years in:
- Partner marketing
- Channel marketing
- Field marketing
- Ecosystem marketing
- B2B SaaS experience preferred
- Demonstrated ownership of:
- Partner lead generation programs
- Trade show pipeline attribution
- Experience working directly with:
- Sales teams
- Demand generation
- Product marketing
· Partner activation strategy
· Event ROI modeling
· Pipeline analytics
· Campaign orchestration
· Cross-functional leadership
· Budget ownership
· SalesForce familiarity
WORK ENVIRONMENT
- Monday through Friday
- Fast-paced environment with opportunities for growth and reward
- Company promotes work/life balance to achieve maximum performance professionally and personally
COMPENSATION AND BENEFITS
- We value hard work and on-the-job-excellence and offer competitive compensation and benefits packages:
- Position offers a Base Salary
- Medical, Dental, Vision, Life and 401(k) benefits are offered
- Flexible Time Off (FTO)