Spectrum Equity

SponsorUnited is one of the fastest growing sports & entertainment technology platforms in the world, connecting the partnership ecosystem by providing the most comprehensive and relevant marketing and sales data available anywhere.

Almost every major pro sports team uses our platform, and our customers currently span 1,200+ organizations across sports, music, media, brands and agencies.

The Role
SponsorUnited is seeking a Senior Manager of Field Marketing & Events to drive high-impact, integrated experiences that influence our target ecosystem — brands, rights holders, and media stakeholders. In this strategic and executional role, you'll blend event marketing, account-based engagement, and customer advocacy to build awareness, deepen relationships, and generate pipeline.

You'll be responsible for shaping a scalable field marketing and event strategy that includes customer-led events, strategic sponsorships, executive engagements, and content-rich activations. Success in this role means creating measurable impact across lead generation, brand influence, and account acceleration — particularly within our high-value brand audience.

Key Responsibilities

• Build and execute a comprehensive Field Marketing & Events strategy across hosted experiences, third-party activations, executive forums, customer-led events, webinars, etc..
• Drive Account Based Marketing alignment through localized and account-specific activations that move priority targets through the funnel.
• Partner cross-functionally with Sales, Customer Success, and Marketing to drive pipeline and relationship-building through strategic event programming.
• Lead customer advocacy programming, including the identification of influencers, activation of speaker opportunities, and co-hosted events and webinars.
• Partner with Content Marketing to source stories, testimonials, and case studies from customer engagements and events, amplifying these across channels to support brand and sales efforts.
• Activate post-event engagement and content strategies by repurposing panels, interviews, and speaking sessions into scalable digital content and thought leadership.
• Measure what matters — report on pipeline impact, engagement, and ROI across all field efforts to inform ongoing strategy.
• Develop and manage playbooks for scalable execution of repeatable programs and tailored event experiences.
• Select and manage third-party events and sponsorships that best position SponsorUnited in front of strategic stakeholders.
• Act as an internal evangelist for the power of experiential and relationship marketing within a data-driven GTM motion.

What You Bring:

• Experience in B2B marketing with a focus on Field Marketing, Experiential & Event Marketing, or ABM in a high-growth or SaaS environment.
• Proven success in developing integrated campaigns that include live and virtual experiences tied to pipeline generation.
• Deep understanding of full-funnel marketing and account-based engagement.
• Strategic mindset with analytical rigor — you love data and know how to extract insights that drive action.
• Excellent collaboration and communication skills, especially across Sales and CS.
• Experience in the sports, media, entertainment, or sponsorship sectors is a plus.
• Willingness to travel ~2–3 times/month for in-market events and meetings.

Why SponsorUnited?

• Join a rapidly scaling company at the intersection of technology, data, and sports & entertainment.
• Drive impact in a highly visible role with the opportunity to shape our GTM strategy through experiential engagement.